The business world is changing too fast including public relations, where timing is everything.
A well-executed seasonal PR campaign can significantly:
- Boost brand awareness
- Drive sales
- Strengthen your relationship with customers
So, you need to start planning your seasonal PR strategy on time. You can handle your PR campaign in-house, but partnering with a professional PR agency is wise.
Outsourcing your PR allows to tap in expertise. It also releases your team allowing them to focus on activities they are pros in.
Snapdragon Media has the capability to develop effective strategies and execute campaigns efficiently. They have established relationships with media outlets, influencers, and industry experts, who can help you, reach a wider audience.
The experts bring a unique perspective to your marketing campaigns and help to avoid in-house biases.
Leverage seasonal events and holidays
Seasonal events and holidays can be advantageous to your PR campaigns. When people are in a celebration mood, they are more open to browse through new things like a new product, a fun activity or an old-fashioned dose of holiday cheer.
For example, if you are selling winter gear, you can launch a campaign around the start of ski season, offering exclusive deals or hosting giveaways for a weekend ski trip.
If you are a food brand you can create special recipe contest associated to a popular holiday like Christmas or Thanksgiving.
Read also: What Should You Avoid Printing on Your Business Card?
The possibilities are endless, but the answer is to find a way to connect your brand with the seasonal event or holiday in a relevant and genuine way. Your audience must feel curious and excited!
1. Know your Audience
- What do they like? Understand their interests and habits.
- When are they listening? Figure out when they are most receptive to your message.
2. Keep an eye on trends
- What’s happening in your industry? Pay attention to big news or events.
- How can you tie in? Find ways to connect your campaign to current trends.
3. Check out the competition
- What are they doing? See what your competitors are up to.
- Find your niche. Identify gaps in the market and create something unique.
4. Assess your team
- Do you have the resources? Make sure you have people and tools to pull it off.
5. Plan ahead
- Give yourself time. Don’t rush it! Allow enough time for planning, execution, and measurement.
Remember: A successful seasonal PR campaign is all about being relevant, engaging, and timely.
Tips for successful seasonal PR campaign
- Start Early: Never wait until the last minute to start planning! Starting early will give you the time to strategize smartly and secure the best media placements.
- Be Creative: Use interesting and fun ideas to stand out from your competitors. Besides, use Influencers, visuals or experimental marketing to grab attention.
- Target the Right Media: Find the right places or media outlets that reach your target audience. Customize your pitch to the specific media outlet.
- Use Social Media: Share your campaign with the world! Create shareable content and use relevant hashtags.
- Measure Your Success: Monitoring your KPIs or key performance indicators [sales, media mentions, and website traffic] gives you an idea of the effectiveness of your strategy and make adjustments if necessary.
A good seasonal PR campaign can make your brand shine. Just remember to know your audience, keep an eye on trends, and have fun with it! If you are feeling overwhelmed, don’t hesitate to ask a PR agency for help.
